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privacy & security

GDPR as a COMPETITIVE advantage

GDPR is the latest Europe-wide legislation which defines what companies can do with personal data. The scope of GDPR is extremely wide – it covers any data which relates to an individual and it changes how companies are allowed to do Digital Marketing.

How does it affect digital marketing?

Market segmentation, personalization, targeting, CRM, analytics and media strategies al may be affected. Agreements from 3th party providers need to be renegotiated, all the disclaimers and opt-ins on digital assets need to be rethought, and continuous monitoring of all digital assets need to be set up. Smart marketers will design digital strategies that take advantage of GDPR.

Is this an IT issue?

No. GDPR is not an IT issue. The majority of IT departments have limited visibility or expertise on digital marketing assets. Most websites are accessible via tag managers, content management systems or marketing automation tools. IT departments typically do not have ownership over these – and their very flexibility and speed make them high risks for GDPR compliance.

What are the risks?

Digital marketing is becoming increasingly personal; enterprises are collecting huge amounts of personal data via their digital channels, which are frequently stored in uncontrolled environments and has proven vulnerable to security breaches, hacks and data loss. The impact of a privacy failure on digital marketing platforms is usually public, and affects many people simultaneously; this provides an attractive target for litigation. Add to this government fines (as punishing as 4% of global turnover or €20m per privacy violation) and an increased focus from the public on privacy and security means companies need to change.

How can we help?

Connect2Crowd’s GDPR service goes beyond audits and delivers practical solutions to privacy, consent and security challenges that come with GDPR. Our tools, frameworks and proven structure allow for a quick start and serve as a solid basis for you to turn GDPR into a competitive advantage. We developed a 5 step process to assist companies in the implementation of GDPR. It discovers their digital assets, does a risk assessment, implements a privacy operating model, and finally allows companies to operate on a privacy by default basis.

Our Approach

We developed a 5 step process to assist companies in the implementation of GDPR. It discovers their digital assets, does a risk assessment, implements a privacy operating model, and finally allows companies to operate on a privacy by default basis.

Create a project plan with the scope, approach, and planning of the GDPR implementation. Provide stakeholder training.

Discovery of a clients digital assets through a Digital Security & Privacy scan that generates an overview of their digital landscape, creates transparency and determines ownership.

Report on maturity status, gaps and recommendations. Provide actionable reports to mitigate risks.

– Implement remediation activities using standard GDPR document templates such as retention, consent and privacy statements.  – Integration of tools for consent, privacy and security.
– Document- and implementation of processes around security- and data breaches, subject access, requests and more.

Deploy Privacy by Design and –Default by applying a proven set of tools, frameworks, tailored technologies and infrastructure solutions.

Get in contact

Get in contact with us today to see how we can support you getting in control of you privacy and compliance.